Last year we turned to George Danner to lead a team in developing a simulation and model to anticipate the impact of H1N1 on patients in our service area. George's work was simply first rate, well thought, delivered on time and surprisingly accurate as we have now learned from experience....
The Problem
Large national retailer committed to doubling the number of stores in its network, from 1100 to 2200. Where are the optimal locations?
The Solution
We incorporated known “rules” of shopper behavior with demographic data to develop a statistical profile of shoppers. The simulated shopper agents allowed us to test various store location candidates.