Retail Store Location

Retail Store Location

The Problem

Large national retailer committed to doubling the number of stores in its network, from 1100 to 2200.  Where are the optimal locations?

The Solution

We incorporated known “rules” of shopper behavior with demographic data to develop a statistical profile of shoppers.  The simulated shopper agents allowed us to test various store location candidates.


Posted on

October 26, 2015